AI Insights · Timothy · April 2022
Top 5 Beauty Retail Apps in Argentina Q1 2022 Performance
A look at the performance of the top beauty retail apps in Argentina during Q1 2022, with insights on downloads and active users.
In the first quarter of 2022, Argentina's top beauty retail apps showed varied performance trends in terms of downloads and active users. Here’s a closer look at the weekly data for the top 5 apps: Natura (Oficial), Violetta Cosméticos 2.0, Avon Shop, SERLACA, and El Gran Tornado.
Natura (Oficial) saw fluctuations in weekly downloads, starting at approximately 4.9K at the end of December and peaking at 6.9K in early February. The app ended the quarter with around 5.1K downloads. Weekly active users ranged from 28.3K to 32.1K, with slight dips and rises throughout the quarter.
Violetta Cosméticos 2.0 experienced a varying download trend, beginning at about 1.5K downloads per week and reaching a high of 2.6K in mid-February. By the end of March, downloads had decreased to roughly 1.2K.
Avon Shop demonstrated a steady increase in weekly downloads from 969 at the end of December to a peak of 1.9K in early February. The app concluded the quarter with approximately 856 downloads.
SERLACA had a modest download rate, starting at 310 downloads per week and peaking at 728 in early January. The app's downloads fluctuated throughout the quarter, ending at around 381.
El Gran Tornado showed a steady increase in weekly downloads, starting at 216 and reaching a peak of 657 in early February. The quarter ended with the app having around 535 downloads.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
